Indigo Movement
Brand Redesign
This project was a full rebrand of the record label.
I was asked to make an entirely new logo, animate it and create an audio reacting music video.
You can see the new logo and animated logo at the start of the music video. I asked the client what they feel the label best represents and what imagery relates to them. The Client gave me the theme of space. This was perfect for me, as I also love space! So I decided that the Indigo colour would fit perfectly with the brand name and theme, with that colour naturally occuring in galaxies and nebula.
So I decided to compose a space theme above a field of lavendar to enhance the purple / indigo theme. The logo stands boldly in the center like a beacon of light, casting light upon the hills which move and react to different elements of the music.